I researched the CD template online and drew up a rough template in Illustrator and exported it to Photoshop where i scaled down sections of my poster and placed it on the cover. I then exported that to Indesign and added the text which i gathered from play.com.

This is my final poster inspired by the tutorial below. I collected my images on the search engine Corbis and reflected them on a black background to give the illusion of water. 

I didn't end up using my London Eye photo as i couldn't get close enough for a clear shot and decided i needed it to be as clear as possible. 

The image of the girl dancing was taken from an existing Ministry Of Sound CD album as it suited the image better than the models i researched in fashion magazines. I download some special effects brushes for the background to give it a futuristic look. My next step is to design a CD cover based on this poster.

I came across a website http://robcubbon.com/images/montage-girl.jpg and found a tutorial on how to create this image using layers and the mask tool, which i thought would help with my London cityscape photos. This technique was useful as it teaches how to overlap the background into the foreground and how to experiment with transparency.

I have looked at advertising campaigns by Nike to see how they have used Guerrilla advertising to promote their brand. Their main campaigns feature athletes mainly to advertise Nike trainers. 

I have collected and researched into Guerrilla Advertising to see how other campaigns have used logos in effective ways and used them in different environments and surroundings. My next step is to look for designers that have used cityscapes and collage in their work so that i have a clear idea on how to use my photos from London.

I have researched into the Ministry Of Sound Background and found that their logo is inspired by The Crown Port Cullis and Chains, which is a medieval gate used on the outside of London castles. This image is also on the back of a 1p coin.

Ideas - First Crit

The idea of the Brief is to create an advertising campaign for the Ministry Of Sound and to use any approach as long as the logo is used in a creative way. My first initial idea is to place the logo on London monuments that are round E.G the London Eye and to create a collage using photos either from search engines or my own. 

I have so far researched the history of the Ministry of sound first opened in 1991, London which is where my idea came from. The club itself was the first 24 hour club in the UK founded by James Palumbo who is the Chairman. It is now established as the leading brand in dance/trance music and has released their own merchandise including electronic goods, clothing fragrances and vodka. 

The Ministry Of Sound releases a number of alums each year as well as DVD's meaning that their look is always changing. They have used a number of advertising techniques such as guerilla, vector and collage and incorporated the logo in a range of interesting ways. 

   

These are a selection of Ministry Of Sound album covers that uses the environment to incorporate the logo. I am drawing thumbnails based on the photos i have taken in London. Some of the picture quality was too dark as i could not get close enough to the London Eye so i will research on a website called Corbis to find images that are clearer.